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Scion Products to Stand Pat for Two Years
Things might go from bad to worse for Toyota’s young-minded Scion sub-brand in the next two years. Yesterday, Toyota sales executive Paul Holdrige told Edmunds that the brand isn’t likely to offer new...
View ArticleScion Aims to be Small Premium Brand
The Scion brand could be heading in a new direction. CEO of Toyota North America Jim Lentz believes that the brand should become one known for small premium cars and said that “C-platform premium...
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